Data collection can be beneficial for just about any business. You can streamline processes and workflows by asking the same questions across your entire workforce, and receiving the information in a specified format.
It isn’t just about the data collection itself, though. The data you’ve gathered will help you identify trends in your business, remain compliant, and even make better decisions, which can be a competitive advantage for any company.
So how can you be sure you’re collecting the right data?
First, you’ll want to define your goals. Once you have an idea of the problem you’re trying to solve, you will be well on your way to developing your data-collection form. Start thinking about what questions you’ll want to ask to help you achieve your goals (don’t look at your existing forms yet — you might come up with some new ideas this way). Make sure you write your ideas down. Next, if you have paper forms that you’re currently using, grab one and use it as a starting point for creating your mobile data collection form in Fulcrum.
Most companies use a mixture of qualitative and quantitative survey questions so let’s define the difference between the two types of data. Then we’ll review the pros and cons of each.
What is quantitative data?
The easiest way to remember the meaning of “quantitative data” is to remember that it is something you can quantify. You can use this type of data to measure the intensity (such as how severe damage is to help you assign a priority level) or identify the frequency of something (e.g., how often one service is performed compared to another).
Quantitative survey questions will be closed-ended or measurable. They may be “yes/no” questions, or answers may be expressed in a numerical format or on a rating scale. Quantitative responses usually answer the questions, “When?” “Where?” “Who?” or “How much?”
In Fulcrum, you can easily collect quantitative data using the numeric, yes/no, single choice or multiple choice fields.
How to use quantitative data
Creating a pie chart of survey responses allows for a clear comparison of yes versus no answers. Plotting the number of manhole covers needing repair on a map highlights specific geographic areas of concern. Using a checkbox to track recurring job issues helps identify areas for improving team efficiency.
The Pros
Quantitative data is easy to pull into reports and dashboards because the information that is collected will be uniform, no matter where it came from.
The Cons
Quantitative data doesn’t always tell the whole story. Unfortunately, everything isn’t always cut and dry, so it can be helpful to ask some follow-up questions in the form of qualitative questions.
What is qualitative data?
Qualitative data is collected by asking open-ended questions. It may be in the form of a follow-up to a quantitative question or it may be in the form of notes or comments. It will help you gain additional insights but will not be consistent in its format.
You can collect qualitative data in Fulcrum using text fields, photos, video, and audio!
How to use qualitative data
Obtaining a more detailed description of work performed on the job site provides valuable insights. By identifying trends across your workforce or job sites, you can make more educated decisions and better understand inefficiencies. Additionally, collecting ideas and opinions from the field helps solve problems sooner.
The Pros
It gives you a lot more detailed information and may answer the question of “Why?” or “How?”
The Cons
It is more difficult to report on qualitative data because two people may say the exact same thing, but they may describe it differently. Since this type of data requires free-typing, language and grammar can affect the data quality. Qualitative data takes more time to process and will need a human or artificial intelligence (AI) bot to do the analysis.
Comparing the two
Here is an example of a quantitative vs. qualitative question and response:
Quantitative – Check all job issues
- Coordination Issue
- Progress Delayed
- Deficient Crew Size
- Weather Delay
- Personnel
- Deficient Work
- Special Inspection- NCR
- Request for Information (RFI)
- Material Delivery Delay
- Change Order Request
- None
Qualitative – Describe all job site issues
The job was delayed due to extreme weather. The scheduled start time was 9:00 am and due to lightning, we weren’t able to get started until 10:20 am. John Smith was scheduled to be at another job site at 10:30 am so he had to leave and we were short one contractor, causing it to take us longer to complete the job.
As you collect information, you may find you have more questions you want answered. Fulcrum makes it easy for you to continuously improve your data collection process. Simply log in to your account on your computer, make the changes or additions to your form and save. They will be deployed in real time to your field crews.
With the Fulcrum app, businesses are able to implement bring-your-own-device (BYOD) data collection processes. Field workers can download the Fulcrum app for iOS or Android for free onto their mobile device. Your technicians will no longer have to worry about taking their clipboards back each evening, or trying to decipher illegible handwriting. It’s all done within the app. Our customers have not only said Fulcrum app saves them time and money, but it also helps them provide better services to their customers.