Today’s businesses have a ton of data available to them and decision makers need to be able to use it to solve their most pressing problems. But because the volume of data is so high and the amount of time available to analyze it is limited, it is important to be able to put cut through the noise and get down to what really matters.
Location intelligence makes this process more efficient by representing your data visually. It is so much easier to understand your data if you can see it in a visual context, such as on a map.
Identifying Opportunities
Without visualization, your data is just a bunch of numbers — this can be overwhelming. Location data makes it much easier for businesses to innovate because the data tells a story. Putting data into visual context makes it much easier to spot patterns. Market trends and opportunities (as well as threats) become much clearer, giving businesses the information they need to move quickly.
The Data on Data Tools
When data is displayed visually, it is much easier to interpret. According to Aberdeen Group’s research, “managers that make use of visual data tools are 10% more likely to access the information they need in the time required to impact decision making.”
Location intelligence is a large part of the digital transformations being made across many industries: 87% of companies believe that digital transformation is a competitive opportunity and 27% of executives rate it as a “matter of survival.” Businesses empowered by location data are increasing sales, decreasing risk, and optimizing their spending.
Who Uses Location Data?
Telecom: Telecom companies are using location data to conduct competitive analysis, identify opportunities, and determine the “line of sight” based on cell tower height. In a rapidly evolving industry, having timely and accurate data they can understand makes them more competitive.
Construction: Construction companies use location data to improve business processes, keep track of their equipment, and make sure employees are following safety protocols and following the law. The integration of big data with maps help improve visibility and provide valuable insights that may not have been noticed before.
Manufacturing: Manufacturing businesses are using location intelligence to manage machinery more effectively, improve processes to increase efficiencies, and even identify where their customers are to reduce costs related to customer meetings and shipping.
Non-Profits: Non-profit organizations are using location data to literally save lives. Location intelligence can help them combine geography and data to focus their efforts. It improves communication between management and the field so they can accomplish more in less time.
Fulcrum has been helping businesses leverage location intelligence and share data more clearly since 2011. Check out how our customers are using it to save time and money, and be more agile than ever before.
Fulcrum is a data collection platform that enables organizations to reduce costs, access critical data in real time, and improve decision making at every level. With Fulcrum, you can create custom apps using our simple drag-and-drop builder to turn your paper documents into digital forms that your field teams can quickly complete on mobile devices.